2007 Holiday Environmental Survey
Holiday shoppers strive to be environmentally sensitive during the season of high consumption. Nearly half of Americans (48 percent) will try to buy fewer gifts or holiday products this season because they are concerned about the effect their consumption may have on the environment, according to the 2007 Cone Holiday Environmental Study.
Key Findings Include:
59% of Americans say they are more likely to buy “green” products this year than in the past
54% would be willing to pay more for a holiday gift or product if it is environmentally responsible
55% say they proactively seek out opportunities to buy green gifts and products around the holidays