2010 Holiday Trend Tracker
‘Tis the season for giving back, and companies should be prepared to lead the charge. Nearly nine-in-10 consumers (89%) want companies to support causes this holiday season, and 78 percent want to be personally engaged in these efforts. Getting a jump on their shopping, half (49%) of Americans say they have already purchased or plan to purchase a holiday gift that supports a cause this year, according to the 2010 Cone Holiday Trend Tracker.
Key Findings Include:
86% of Americans say their support for a company’s cause efforts does not replace traditional giving to their favorite charities
80% say they would be likely to make a cause-related purchase during the holidays if given the opportunity