2010 Nonprofit Marketing Trend Tracker
More than three-quarters (78%) of Americans believe a partnership between a nonprofit and a company they trust makes a cause stand out, according to the newly released 2010 Cone Nonprofit Marketing Trend Tracker.
Key Findings Include:
59% of Americans are more likely to buy a product associated with a nonprofit-corporate partnership
61% are actively seeking nonprofit-corporate partnership details before deciding to advocate for or donate to the cause
75% want to hear about the results of partnerships, including the effect on the social issue or money raised for the cause