2010 Shared Responsibility Study

2010 Shared Responsibility Study

Eighty-four percent of Americans believe their ideas can help companies create products and services that are a win for consumers, business and society; yet, only half (53%) feel companies are effectively encouraging them to speak up on corporate social and environmental practices and products, according to the 2010 Cone Shared Responsibility Study.

Key Findings Include:

Consumers want to be engaged on four key responsible business pillars, including how a company conducts its business (85%), its products and packaging (83%), its support of social and environmental issues (81%) and its marketing and advertising (74%)

87% of consumers believe the communication is one-sided – companies share the positive information about their efforts, but withhold the negative

67% are confused by the messages companies use to talk about their social and environmental commitments