2010 Text-to-Give Trend Tracker

2010 Text-to-Give Trend Tracker

In light of the January earthquake in Haiti and the resulting popularity of mobile giving campaigns that brought needed relief, Cone fielding a brief survey to explore how and why so many Americans engaged in these text-to-give programs.

Key Findings Include:

13% of Americans donated via text message following the Haiti earthquake

23% said if they donate once through a text message, they are more likely to donate again