2011 Cone/Echo Global CR Opportunity Study
Welcome to the world of responsible business. And we mean that in the literal sense. The unequivocal takeaway from the 2011 Cone/Echo CR Opportunity Study, the latest in Cone Communications’ 18-year chronicle of consumer expectations of responsible business, is that consumers globally believe companies have an explicit responsibility to help change the world.
Key Findings Include:
81% of consumers say companies have a responsibility to address key social and environmental issues beyond their local communities
93% of consumers say companies must go beyond legal compliance to operate responsibly
94% of consumers say companies must analyze and evolve their business practices to make their impact as positive as possible