2012 Cone Communications Corporate Social Return Trend Tracker
When it comes to corporate social responsibility (CSR), consumers want more than aspirational mission statements. According to the newly released 2012 Cone Communications Corporate Social Return Trend Tracker, 84 percent of Americans hold companies accountable for producing and communicating the results of CSR commitments by going beyond the mission to robustly communicate progress against well-defined purpose.
Key Findings Include:
86% of consumers are more likely to trust a company that reports its CSR results
82% say they are more likely to purchase a product that clearly demonstrates the results of the company’s CSR initiatives than one that does not
40% say they will not purchase a company’s products or services if CSR results are not communicated