2012 Cone Green Gap Trend Tracker
Eight-in-ten Americans don’t believe companies are addressing all of their environmental impacts, and only 44 percent trust companies’ green claims. This skepticism may even affect sales. In fact, as many as 77 percent would be willing to boycott if misled, according to the 2012 Cone Green Gap Trend Tracker.
Key Findings Include:
69% of American consumers routinely or sometimes consider the environment when making a purchasing decision
42% say they are most influenced by messaging related to the environmental impact of disposing of a product
73% want companies to provide more environmental information on the product packaging to help inform their shopping decisions.