2013 Cone Communications Disaster Relief Trend Tracker
As communities around the world continue to recover from natural disasters on epic scales, citizens look to companies – not just governments or aid organizations – to provide critical relief assistance. According to the 2013 Cone Communications Disaster Relief Trend Tracker, nearly nine-in-10 (87%) global consumers believe companies must play a role in natural disaster response – in part because the majority (69%) thinks corporations are better able to effectively respond.
Key Findings Include:
89% of global citizens think companies should leverage their unique assets to lend support to affected communities (such as mobile response units, in-kind donations and employee volunteers)
87% want companies to play a long-term role in relief efforts, not just immediate recovery
91% feel better about a company after learning about that company’s support of disaster recovery