2013 Cone Communications Disaster Relief Trend Tracker

2013 Cone Communications Disaster Relief Trend Tracker

As communities around the world continue to recover from natural disasters on epic scales, citizens look to companies – not just governments or aid organizations – to provide critical relief assistance. According to the 2013 Cone Communications Disaster Relief Trend Tracker, nearly nine-in-10 (87%) global consumers believe companies must play a role in natural disaster response – in part because the majority (69%) thinks corporations are better able to effectively respond.

Key Findings Include:

89% of global citizens think companies should leverage their unique assets to lend support to affected communities (such as mobile response units, in-kind donations and employee volunteers)

87% want companies to play a long-term role in relief efforts, not just immediate recovery

91% feel better about a company after learning about that company’s support of disaster recovery