2013 Cone Communications/ Echo Global CSR Study
No longer a nice-to-do, corporate social responsibility is now a reputational imperative – or liability. As revealed in the 2013 Cone Communications/Echo Global CSR Study, companies are expected to be an active participant – if not a driving force – in solving the most pressing social and environmental issues. Corporations that disregard this consumer-demanded role risk more than their reputation – nine-in-10 global citizens say they would boycott if they learned of irresponsible behavior.
Key Findings Include:
62% of global citizens say they use social media to address or engage with companies around CSR
91% believe companies must go beyond the minimum standards required by law to operate responsibly
91% say they are likely to switch brands to one that supports a good cause, given similar price and quality