2013 Cone Communications Green Gap Trend Tracker
Earth Day may be just around the corner, but consumers are buying with an eye toward “green” all year long. A record-high 71 percent of Americans consider the environment when they shop, up from 66 percent in 2008. Additionally, nearly half (45%) of consumers actively seek out environmental information about the products they buy, according to the five-year benchmark of the 2013 Cone Communications Green Gap Trend Tracker.
Key Findings Include:
Only 30% of Americans say they often use products in a way that achieves the intended environmental benefit
42% say they dispose of products in a way that fulfills the intended environmental benefit
85% want companies to educate them on how to properly use and dispose of products