2013 Cone Communications Green Gap Trend Tracker

2013 Cone Communications Green Gap Trend Tracker

Earth Day may be just around the corner, but consumers are buying with an eye toward “green” all year long. A record-high 71 percent of Americans consider the environment when they shop, up from 66 percent in 2008. Additionally, nearly half (45%) of consumers actively seek out environmental information about the products they buy, according to the five-year benchmark of the 2013 Cone Communications Green Gap Trend Tracker.

Key Findings Include:

Only 30% of Americans say they often use products in a way that achieves the intended environmental benefit

42% say they dispose of products in a way that fulfills the intended environmental benefit

85% want companies to educate them on how to properly use and dispose of products