2014 Cone Communications Recycling in the Home Survey
There are several key barriers to expanding recycling in the home, including the lack of room-specific recycling bins and clear product labeling, according to the 2014 Cone Communications Recycling in the Home Survey, in partnership with the Johnson & Johnson Family of Consumer Companies as part of its Care To Recycle program.
72% of consumers consistently recycle in the home, but despite a genuine concern for the environment, only about half do so in rooms beyond the kitchen
42% cite concern for the environment as the primary reason they recycle
85% say kitchen products are the most convenient to recycle