2017 Cone Communications CSR Study

   2017 Cone Communications CSR Study

2017 will be remembered as the year that corporate social responsibility (CSR) was redefined. Although CSR will always be grounded in business operations – from water conservation to supply chain transparency – recently, the stakes have gotten a lot higher. Companies must now share not only what they stand for, but what they stand up for.   

Key Findings Include:

63% of Americans are hopeful businesses will take the lead to drive social and environmental change moving forward, in the absence of government regulation

78% want companies to address important social justice issues

87% will purchase a product because a company advocated for an issue they cared about and 76% will refuse to purchase a company’s products or services upon learning it supported an issue contrary to their beliefs


 


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