Americans continue to misunderstand phrases commonly used in environmental marketing and advertising, giving products a greater halo than they may deserve.
To explore the unique relationship between nonprofit brand image and financial performance, Cone, in collaboration with Intangible Business, is pleased to share The Cone Nonprofit Power Brand 100, the first public ranking in the United States to value nonprofit organizations by more than financial standing alone.
Cone, in collaboration with Business for Social Responsibility, is pleased to announce the release of the BSR/Cone 2008 Corporate Responsibility in a New World Survey, which was conducted November 5, 2008, among a sample of corporate responsibility professionals attending the Business for Social Responsibility Conference.
Findings from Cone's 2006 nonprofit research indicate existing and potential nonprofit donors are looking for a full spectrum of engagement with their nonprofit of choice. When deciding the cause or nonprofit donors want to support, nearly six-out-of-ten respondents indicated that they want opportunities to get involved beyond dollar donations.