Past. Present. Future.
The 25th Anniversary of Cause Marketing.
As the term “cause-related marketing” reaches its 25th anniversary and a sea of pink ribbons washes over the U.S. this month, a new consumer behavior study confirms that cause-related marketing can exponentially increase sales, in one case as much as 74 percent, resulting in millions of dollars in potential revenue for brands.
Key Findings Include:
74% increase in actual purchase for a shampoo brand when associated with a cause
28% increase in actual purchase for a toothpaste brand when associated with a cause
85% of consumers believe it is important to be able to select their own cause when supporting a company’s cause efforts