Gen Z has gotten a bad rap. Yes – their faces may be glued to their smartphones, but don’t mistake that for disinterest in what’s happening in the world around them. This generation is a force to be reckoned with, using their digital devices to spread social and environmental messages far and wide. But they’re not going it alone – they expect companies to be their partners in change. Companies: it’s time to enlist Gen Z to share your CSR message.
2017 will be remembered as the year that corporate social responsibility (CSR) was redefined. Although CSR will always be grounded in business operations – from water conservation to supply chain transparency – recently, the stakes have gotten a lot higher. Companies must now share not only what they stand for, but what they stand up for.