2018 Cone/Porter Novelli Climate Change Snapshot

2018 Cone/Porter Novelli Climate Change Snapshot

The majority of Americans say they believe climate change is a problem, and are hopeful companies will take the lead in addressing climate issues. When it comes to how companies should address climate change, many Americans believe companies should first look within – by reducing energy usage and developing new products – then look to engage partners in the corporate, government and nonprofit sectors.

2018 Cone/Porter Novelli Purpose Study: How to Build Deeper Bonds, Amplify Your Message and Expand the Consumer Base

2018 Cone/Porter Novelli Purpose Study: How to Build Deeper Bonds, Amplify Your Message and Expand the Consumer Base

Purpose isn’t just the latest marketing buzzword or moment-in-time tactic. Not only do Americans expect companies to lead with Purpose, they are ready to reward these companies in a variety of ways. In fact, companies that lead with Purpose will stand to build deeper bonds with existing consumers, expand the consumer base and enlist those brand advocates to share the brand message.