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Research Services

To be successful in today’s marketplace, leading organizations utilize the power of research to better inform strategy and communications decisions and engage consumers and media in new ways. The insights we uncover help build sustainable programs that are authentic, credible and relevant, producing the extraordinary results our clients expect and deserve. Cone Communications can craft a research project to meet the unique needs of each client, maximizing success and positioning America’s top brands as resources, experts and vital to their consumers’ lives.

 

What Sets Us Apart

For decades, Cone Communications’ pioneering research in cause marketing, nonprofit marketing, corporate social responsibility, social media and environmental behaviors has served as a reference for companies seeking to understand these critical and rapidly evolving landscapes. Today, we leverage that same research expertise to help our clients build and sustain competitive advantage by providing the most comprehensive understanding of audience-specific insights.

Capabilities

  • Issue Testing
  • Attitudes & Usages
  • Brand Audits
  • Pre- and Post-Campaign Measurement
  • Benchmarking
  • Concept Testing
  • Media Relations Content Development
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