Research & Insights

Strategic insights are the catalyst for impactful programs and campaigns that deliver return. We begin every client engagement by deeply diving into relevant industries, consumer segments and issues to uncover opportunities for niche and differentiating positioning. These insights guide program development every step of the way – ensuring that the campaigns, initiatives and programs we create for our clients not only achieve business objectives, but stand the test of time.

FEATURED INSIGHT

WEBINAR: Your Company's Online Reputation- Rights and Risks of Employees Using Social Media

by Cone Communications

Cone Communications' Mike Lawrence and Alex Nicholson partner with Nixon Peabody LLP to discuss cutting-edge legal trends related to social media use in the workplace and how to protect your company’s reputation when employees’ social media use threatens your company’s image.

Please enter your information below to access the webinar recording and slides.

2013 Cone Communications/ Echo Global CSR Study

by Research & Insights

No longer a nice-to-do, corporate social responsibility is now a reputational imperative – or liability. As revealed in the 2013 Cone Communications/Echo Global CSR Study, companies are expected to be an active participant – if not a driving force – in solving the most pressing social and environmental issues. Corporations that disregard this consumer-demanded role risk more than their reputation – nine-in-10 global citizens say they would boycott if they learned of irresponsible behavior.