Research & Insights
Strategic insights are the catalyst for impactful programs and campaigns that deliver return. We begin every client engagement by deeply diving into relevant industries, consumer segments and issues to uncover opportunities for niche and differentiating positioning. These insights guide program development every step of the way – ensuring that the campaigns, initiatives and programs we create for our clients not only achieve business objectives, but stand the test of time.
With financial investments nearing $1 billion, major Olympic sponsors often look to leverage the inspiring, warm-fuzzy halo of the events and athletes to build their brand affinity and bottom-line. This time around, however, sponsors are also trying to mitigate risk and protect their reputations as activists pressure them to take bold stands against Russia’s domestic legislation banning homosexual “propaganda.” read more