Account Manager, Social Media
Cone, a Porter Novelli company, is a Global Purpose Communications Consultancy that inspires companies, organizations and brands to make a positive societal impact. We believe Purpose is more than a mission statement or a commitment of values. Purpose defines an organization’s authentic role and value in society and allows it to simultaneously grow its business and positively impact the world. At Cone, you will find a passionate and diverse group of professionals that values fierce collaboration, embracing imagination, standing up for the right idea and liberating greatness in our colleagues and clients.
Cone is seeking an experienced Social Media Account Manager to join its team in its waterfront Boston office. The successful candidate will develop and implement forward-thinking social communications and digital marketing strategies and executions across a range of clients in the CSR, Consumer and Technology spaces. The role requires a solutions-focused individual who has a full grasp of social media channels, audiences, influencers and analytics. The ideal candidate will be able to make client recommendations and educate teams on best practices and a track record of developing social marketing programs and campaigns that align against business and communications goals.
Cone is a Porter Novelli company and part of the Omnicom Public Relations Group, which means this individual will have the opportunity to collaborate with Porter Novelli’s global network of colleagues. The Social Media Account Manager will work alongside experts in the areas of paid media, social media, analytics, creative services and web development to provide clients with fully integrated communication solutions.
Effective in developing and implementing integrated communications programs that span both traditional and digital/social channels
Establish social media objectives and measurements of success for each program and tactically execute upon those strategies to meet and exceed benchmarks
Take a leading role in client management as the subject matter expert in social and digital communications, providing clients with ongoing strategic digital counsel
Proactively cross-sell social and digital services to organically grow scope of work (e.g., analytics, community management, digital production, creative, etc.)
Stay abreast of digital and social media innovations, and look for ways to integrate these to client campaigns
Regularly contribute to creative brainstorm sessions, able to reference digital brand examples as ideas for brainstorming
Help pitch and win new business, including contributing ideas to RFIs/RFPs and participating in new business pitches
Work collaboratively with other team members, agency partners, and outside vendors
Successfully lead, mentor and motivate teams, playing an active role in developing junior team members in applying communications best practices to client programs
Write articles and contribute to company blogs, social feeds and publications to support wider agency marketing efforts
Collaborate with a global network of colleagues through our digital marketing team; participate in the growth of the digital practice within Porter Novelli
Write client-facing materials clearly, succinctly and persuasively in a variety of communication settings and styles with no supervision
Set and manage account and program budgets
6 to 8 years of experience working in PR and/or marketing, most recently specializing in social media. Agency experience preferred
Deep understanding of the principles of social media platforms and digital communications, while still being willing and able to be hands on
A track record of managing and delivering complex online marketing and social media programs
Evidence of establishing strong client relationships as the day-to-day client contact
Complete understanding of digital / social specific key performance indicators to strategically measure and track the success of client programs
Strong writing, presentation and interpersonal skills
Knowledge of other aspects of digital marketing including site design, SEO and paid social
A detailed understanding of the earned media landscape and how it intersects with social and digital platforms and tools
About Porter Novelli:
As the agency that pioneered communications for behavior change, Porter Novelli has origins that are distinctive from any other major player in public relations. Over forty years ago, Jack Porter and Bill Novelli realized that classic marketing disciplines could be reapplied to public relations communications to make a positive social impact on the world.
Porter Novelli exists to inspire companies, organizations and brands to make a positive impact by creating a collaborative, diverse and inclusive environment designed to drive innovation and liberate greatness in our people, clients and partners.
Our ambition is simple – to become the most passionately recommended consultancy in the world. If you are a communications professional that shares our Social Purpose values of embracing imagination, collaborating fiercely, digging deeply, standing up for the right idea, liberating greatness and making a positive impact there's a home for you at Porter Novelli—Join Us.
Please send your resume and cover letter to: firstname.lastname@example.org