Inspiring Customers and Communities To Join Together In Doing Good

what we did

To help Eastern Bank launch Join Us For Good, a brand campaign designed to inspire customers and communities to join together in doing good, Cone designed a multi-faceted campaign that would create a major splash in the New England market. Through a socially-driven “Selfies For Good” initiative, a high-profile $10K giveaway stunt and partnerships with a local celebrity and top influencers, Cone helped Eastern create mass awareness, excitement and consumer engagement centered around the Join Us For Good campaign.



  • Created mass visibility and awareness in the New England market, securing 375 media placements and 10.7 million impressions

  • Directly engaged thousands of local consumers with the Join Us For Good campaign through in-person event and online activations

  • Exponentially increased Eastern’s social share of voice during the campaign, including #JoinUsForGood being in the #1 trending spot in market twice during launch week