As summer heats up, many Americans take this time to enjoy the glories of nature by visiting our nation’s vast National Park system. Yet, those same national treasures are in peril due to proposed National Park Service budget cuts. As discussions on the topic heat up, many companies are showing their support for the outdoors through campaigns raising money, awareness and attendance at America’s National Parks.
- Apple: This July, Apple Watch owners have the opportunity to earn a parks inspired activity badge and sticker set for use in the iPhone Messages app by completing a 3.5 mile run, walk, or wheelchair workout – matching the length of a hike from Old Faithful to Mallard Lake in Yellowstone National Park. Additionally, between July 1-15, Apple will donate $1 to the National Park Foundation for every purchase made with Apple Pay at any Apple Store or online.
- Airbnb: Airbnb recognizes belonging anywhere also includes belonging in the outdoors. The company is partnering with the National Park Foundation to make it easier for guests to find accommodations near 10 parks across the country in the hopes of increasing tourism and boosting the communities around these isolated and treasured areas. To simplify the booking process, Airbnb created a special website dedicated to helping consumers find their park and book a home in the area. The campaign will also be supplemented with a $50,000 donation to the Centennial Campaign for America’s National Parks.
- Free People: Free People recently launched its #LoveYourParks campaign in order to bring awareness to the dedicated 84 million acres of national park land in our country. The clothing brand recognized its consumer’s social media influence and kicked off the campaign by giving away one dream National Park bundle via Instagram. Fans were asked to post photos explaining why they love their park for a chance to win the parks getaway. Free People also created three limited edition t-shirts inspired by national parks as well as a line of curated adventure-ready styles.
In the absence of government regulation, 63 percent of Americans expect businesses to take the lead on social and environmental issues. This handful of companies is willing to take a stand by leveraging company assets and engaging consumers in a holistic campaign that not only supports our National Parks, but also grows the community of outdoor enthusiasts and boosts communities near our parks.