From limited edition logo swaps to Tinder profiles made for endangered monkeys, many organizations have interjected their wildlife conservation messages into the everyday lives of consumers in an effort to bring the topic to the forefront. Recently, the World Wildlife Fund (WWF) pulled off its own stunt to raise awareness about the ivory trade in Singapore and the loopholes that make it possible.
Stunts have long been in marketers’ playbooks as a way to grab consumers’ attention and highlight a specific product or service. Recently however, we’ve seen an influx of cause-related stunts– from 2 Chainz’s pink Trap House to KIND’s giant pile of sugar in downtown New York City. This week, New Yorkers witnessed a stunt, which took advantage of the large city stage and a particular moment in time, bringing an underrepresented issue to light and sparking conversation with a broad audience.
Emotional storytelling can be a powerful tool to tell a story, especially when it comes to causes that resonate with the human experience. Sharing stories like these with consumers and the media can prove to be a challenge – it’s a cluttered space with endless content being shared across various channels, from social media to online to print. Breaking through can be difficult, but once you bring together the right assets, a compelling call to action, and consistently keep the cause at the forefront, your news will spread through the internet faster than you can say “feel good story.”
Companies have stood up for core beliefs with charitable donations, but individuals are also looking to support their values - and many reach for their wallets to do so. One organization realized consumers’ need to demonstrate support via donations and is simplifying the donation process.
When it comes to communicating impact, there are a number of ways to do it. Creating an impact calculator, sharing data in real time or using social math are just a few tactics. Yet, when it comes to helping donors understand impact, a personal story can go a long way – and the more authentic the better.
Digital is making it even easier to give in the moment. Here are four organizations advancing the real-time giving movement.
When it comes to CSR, some issues are easier to talk about than others. Many can be harder to digest, more "taboo" or simply a topic that is less comfortable to discuss openly...
The millions of toys recalled this year due to lead and other hazards continue to have a long tail. While the toys may have been cleared from store shelves, they are still showing up in the donation boxes of charities across the country.
Last week, Alison DaSilva and I attended in Louisville, KY an internal meeting of Athletes for Hope, a seven-month old nonprofit focused on assisting professional athletes with their charitable endeavors.