Eight years ago, WWF Australia invited supporters to take part in one simple action: turn off their lights for one hour to celebrate their commitment to the planet. Now, the grassroots movement has expanded across the globe, with landmarks like Buckingham Palace, the Empire State Building and the Eiffel Tower turning off non-essential lights on Saturday, March 29.
As companies and consumers alike band together to power down for Earth Hour, one industry is taking a disruptive approach to getting the message across. Fairmont Hotels & Resorts, Park Plaza Hotels and Resorts and Caesars Entertainment Resorts have all joined the Earth Hour effort to bring awareness to climate change and environmental degradation, a major issue for the hospitality and tourism industry. Fairmont Hotels & Resorts is going dark in style, providing activities like candlelight dinners, "lights out" yoga classes, complimentary "environmentally sustainable" appetizers and specialty LED cocktails created to celebrate the event. Park Plaza Hotels will be ringing in the hour with a "starry night" theme called "Turn Me Off," featuring acoustic music and the "bespoke Switch Off Drink On" cocktail.
Although these hotels are going above and beyond to make guests comfortable by offering fun, chic ways to enjoy the dark, there's no denying switching off lights for a full hour on a Saturday night is a major disturbance to both guests and employees. By making such a bold statement, these companies are not only forcing consumers to stop and think about the issue, but also showcasing what lengths companies are willing to go to bring it to the forefront.
Will you be participating in Earth Hour? Let us know on Twitter using #ConeCSR.