The past year has been marked by many achievements for women – Janet Yellen became the first female chair of the Federal Reserve, Malala Yousafzai was nominated for a Nobel Peace Prize and Sheryl Sandberg started a movement with Lean In. As we observe International Women's Day on Saturday, companies should not only take the opportunity to celebrate the progress of women, but also think about how women can make an even greater impact in the world.
The theme of this year's International Women's Day is "Inspiring Change" and many organizations are doing just that, among them Gap, Walmart and IndieGoGo. We are proud that Diversified Agency Services, a division of Omnicom Group and Cone's parent company, is starting its own Women's Day movement by enlisting its more than 190 agencies to celebrate and empower women across the globe. Its dedicated microsite displays these diverse efforts, such as how Critical Mass Singapore will be bringing awareness to local Samsui women by purchasing Samsui dolls and sending them across the Omnicom network andAlcone Marketing is holding a professional clothing drive to benefit a local nonprofit.
Although International Women's Day is just one day, companies have the ability to inspire change throughout the year, within their own walls and throughout their supply chain and consumer base. How is your organization celebrating International Women's Day? Let us know on Twitter using #ConeCSR.