Social Media

What's Trending In CSR? A 2015 Roundup

The growing and urgent rallying cry from people around the world to address critical global issues reached a fever pitch in 2015. From star-studded events like the Global Citizen Festival (headlined by Beyoncé, Coldplay, Stephen Colbert and others to take a stance against poverty), to the hundreds of thousands of individuals who took to the streets just two weeks ago at 2,300 separate climate marches, there's no denying a heightened level of awareness, activism and enlightenment around the world's acute social and environmental issues.

Holiday Cause Marketing Goes Digital in 2015

Cause marketing during the holiday season is nothing new. Companies have long realized the power of appealing to consumers' hearts and wallets to break through the holiday clutter. Although this year is no different with dozens of campaigns in the marketplace, there is a new twist on conventional efforts. Companies and nonprofits are moving beyond the shopping transaction and engaging consumers to spread even more good cheer with digital activations.

New Emoji Empowers Teens to Stop Online Bullying

With teens spending an average of nine hours a day interacting with media, especially social media, it's no surprise online bullying has become a rampant issue. In fact, more than 40 percent of teens have reported being bullied online and nine-in-10 who have witnessed online bullying have done nothing to stop it. Organizations are doing their part – harnessing hashtags and teen think tanks to brainstorm solutions and encourage youth to take a stand against online bullying. Cartoon Network's "Stop Bullying: Speak Up" campaign and Coca-Cola and DoSomething.Org's recent "Happiness Hackathon" are great examples. Now, a new PSA campaign just launched that make the issue emotionally compelling and easy for teens to take action against online bullying as it happens.

New Cone Research Confirms Millennials More Engaged in CSR, But That’s Not All

As business leaders from across the globe convene in New York at Climate Week, the United Nations Sustainable Development Summit and Clinton Global Initiative to solve some of the world’s most pressing social and environmental issues, many look to the Millennial generation as the nation’s growing influencers and social champions. And although Millennials are universally more engaged in corporate social responsibility (CSR) efforts, that’s not nearly the end of the story.

United Nations Takes over Social Media with #ShareHumanity Campaign

Millennials, more than the average American, see social media as an avenue for change. With nearly three-quarters of Millennials saying they use social media as a platform to talk about issues they care about (vs. 52% U.S. average), this audience is primed to participate and raise awareness online. So how do you motivate millions of Millennials to take online action?

Harnessing Digital to Motivate for action/2015

Leading up to this year's UN General Assembly in September and UN Climate Change Conference in December, action/2015 has made a goal to ensure leaders set and fund ambitious goals to tackle some of the world's most pressing issues. To do this, the coalition of more than 1,600 organizations looks to amplify its voice by harnessing the power of both digital and celebrities to motivate the masses to action.

Serious Buzz About Bees

Think twice before swatting that bee at your Fourth of July barbeque –bees are in trouble and they're getting some big-hitting supporters behind the cause. Colony Collapse Disorder, a serious problem threatening honey bees, is making headlines again this week with a number of new announcements around the issue.

#WhyCSR at Sustainable Brands: Proof Points for Corporate Social Responsibility

This week at the Sustainable Brands in San Diego, companies from all over the country gathered to talk about CSR. The conference was filled with leaders from some of the most respected companies in the world, a slew of socially conscious start-ups and representatives from NGOs working throughout the globe.

Turning Fashion #InsideOut to Raise Supply Chain Awareness

Yesterday marked the one-year anniversary of the Bangladesh factory collapse, known as the deadliest disaster in the history of the garment industry and although Prove Your Purpose has tracked a number of company initiatives to improve supply chain standards over the past 12 months, there's still more work to be done.

#GivingTuesday Harnesses Social Media and “Selfies” to Promote Holiday Donations

The term "shop till you drop" is never more fitting than during the holidays. But fast on the heels of Black Friday, Small Business Saturday and Cyber Monday is a new movement that's gaining traction. The first Tuesday after Thanksgiving is getting a new look, drawing the focus away from giving presents and more on giving back - all while harnessing social media to spread the word.

Make-A-Wish Foundation Shines “Bat-Signal” On Beneficiary Stories

Over the last week, there was no escaping the heartwarming story of Batkid, also known Miles, the five-year-old boy who bravely fought cancer and then turned his sights on fighting crime in Gotham City. As social networks lit up at unprecedented levels to show support, the Greater Bay Area Make-A-Wish Foundation demonstrated the power of storytelling and impact when told through the eyes of a young boy.

Chipotle’s Brand Values Go Viral Again

Chipotle's recent marketing push isn't promoting the company's newest menu item or food quality improvement. Rather, Chipotle is letting traditional marketing take the backseat in favor of leveraging social and mobile channels to shed light on factory farming practices. The company is challenging consumers to think differently about food and have a little fun along the way.

The Rolling Stone Controversy: What Happens When Everyone Online Is Talking About Your Brand But You

While the recent depiction of alleged Boston Marathon bomber Dzhokhar Tsarnaev on the cover of Rolling Stone Magazine caused quite a stir, provocative images and subject matter are common tools to entice readers. Last year, Time Magazine featured a controversial image of a mother breastfeeding her three-year-old son and Newsweek declared Obama “The First Gay President” after he announced his support of gay marriage. According to the Alliance for Audited Media, magazine sales plummeted 16% on average in 2012. Was this bold attempt to attract lost Rolling Stone readers ultimately effective?

Real-Time Marketing In History-Making Moments

The Defense of Marriage Act (DOMA), which limited the rights of same-sex couples, was overturned by the Supreme Court in an historic ruling yesterday morning. As with other pop culture happenings and current events, brands are quick to leverage the news to connect with consumers – a trend that has become known as “real-time marketing.” With countless eyes glued to computer screens, live-blogs and social networks, it’s a prime time for brands to get involved.