Chipotle’s Brand Values Go Viral Again

Chipotle's recent marketing push isn't promoting the company's newest menu item or food quality improvement. Rather, Chipotle is letting traditional marketing take the backseat in favor of leveraging social and mobile channels to shed light on factory farming practices. The company is challenging consumers to think differently about food and have a little fun along the way.

Knowledge Leadership Weekly Insights

According to an article in this week’s Ad Age, P&G and Unilever are in a “race to show who’s best at saving the world.” Competitive companies’ quests to continually innovate their cause and corporate responsibility initiatives may bolster their bottom lines and differentiate their brands, but in the end, they are ultimately driving toward similar social and environmental goals.