How Do You Solve Water?

It seems like every month, week and day is associated with a cause – October is synonymous with breast cancer, April 15-21 isNational Volunteer Week, and yesterday was World Down Syndrome Day. The observance of every cause is important, but for me one stands out – World Water Day.

For the past five years, I have had the pleasure of learning about and supporting water issues as part of my work on Xylem Inc.'s* corporate citizenship and social investment program, Xylem Watermark, and every year I learn something new. Today – I’m learning about solutions to the global water crisis as our team promotes two new infographics that demonstrate how Xylem Watermark solves water.

For each share of the infographics on Facebook, Xylem will donate $1 to partners Water For People and Mercy Corps (up to $10,000, March 19-30, 2012). Visit to participate.

Solving Water through Community-based Water, Sanitation and Hygiene Education

Taken by a Xylem employee who traveled to West Bengal, India as part of Water For People’s international volunteer program,this image demonstrates the power of water, sanitation and hygiene to change lives – clean water nearby means children, especially girls, can go to school instead of fetching water.

Solving Water through Disaster Risk Reduction

Capturing the devastating effects of water-related disasters, this image – taken in Jakarta, Indonesia after massive floods by Xylem Watermark nonprofit partner, Mercy Corps– represents the untapped power of disaster risk reduction, a newer approach to solving the global water crisis by proactively securing water resources from natural disasters before they happen. According to estimates, every dollar spent on disaster preparedness can save four dollars in disaster relief!

 At Cone Communications, we support water because we are motivated to make a difference in the world. Today, I encourage you to find your reason. Maybe it’s because you, too, believe Sarita should have the chance to go to school rather than fetch water. Maybe it’s because you, like Rahmad, know the chaos and stress that water-related disasters can breed, and you want to help prevent that feeling from overwhelming someone else.

Whatever your reason, this World Water Day I encourage you to join me and help solve water.


*Cone client

Jillian Wilson-Martin is a Senior Account Supervisor in Cone Communications’ Cause Branding group.

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