Millennials, more than the average American, see social media as an avenue for change. With nearly three-quarters of Millennials saying they use social media as a platform to talk about issues they care about (vs. 52% U.S. average), this audience is primed to participate and raise awareness online. So how do you motivate millions of Millennials to take online action?
Global Citizen is putting on one of the biggest musical events of the year – the star-studded concert in New York City will feature Pearl Jam, Beyoncé, Ed Sheeran and Coldplay with hosts Hugh Jackman, Stephen Colbert and Salma Hayek Pinault, among others. Yet, you can't buy tickets for this festival; instead, prospective concert goers must act to end extreme poverty.
Product take back has been a hot sustainability topic for the past year, with brands like H&M, Levi's and even Overstock.com spearheading clothing recycling programs to address post-consumer waste. Yet, oftentimes large amounts of waste are produced before clothing even hits store shelves. One company is determined to change that, innovating to create a less wasteful process while at the same time creating a superior product.
Companies are taking a number of approaches to address the issue of air pollution -- from Coca-Cola's billboard that absorbs pollutants to IBM's Green Horizon program to improve air quality management in China. Yet, it can oftentimes be difficult for consumers to grasp this invisible threat. Now one major company is harnessing an existing resource to help individuals understand the pollution around them every day, and how small decisions can ladder up to greater impact.
Leading up to this year's UN General Assembly in September and UN Climate Change Conference in December, action/2015 has made a goal to ensure leaders set and fund ambitious goals to tackle some of the world's most pressing issues. To do this, the coalition of more than 1,600 organizations looks to amplify its voice by harnessing the power of both digital and celebrities to motivate the masses to action.
As CSR reporting season comes to a close, many communications executives may be breathing a sigh of relief–but the opportunity to leverage this amazing content may be just beginning. In fact, although 82 percent of Americans expect companies to report on the progress of social and environmental efforts, only 17 percent say they have actually read a CSR report in the past 12 months.
With three-quarters of S&P 500 companies creatingcorporate social responsibility (CSR) reports, most major businesses recognize it is a “must-do” communications strategy.
From Always' "Like a Girl" to Dove's "Campaign for Real Beauty" and more, using a brand's massive marketing power to break stereotypes has been popular among brands looking to start conversations around important issues. Now, a brand is harnessing its most iconic marketing asset – its label – in a bold move to inspire tolerance.
As younger generations grow up and begin to live their values through voting, purchasing decisions, philanthropy and more, companies, NGOs and governments alike are thinking about how to engage them in social or environmental issues. Now, two mega brands are joining forces to infuse the spirit of giving and engagement among an entirely new audience – preschoolers. Without dollars of their own to give, this new initiative took ingenuity and a box of crayons.
As the number of people displaced by force exceeds 50 million for the "first time in the post-World War II era," the focus on refugees is reaching a fever pitch. Next week marks National Refugee Advocacy Week in the U.S., focused on raising awareness "about the need for improved policies and services to help refugees rebuild their lives in the United States."
Going local has been the trend for many companies looking to create a more sustainable supply chain. Chipotle, Stop & Shop and even JetBlue have sought out local options to heed consumer demands. And although it's not often we think of local beyond what we eat, that all changed when one major apparel company worked to create a product entirely from its own backyard.
When it comes to raising awareness for important causes, the phrase "walk a mile in their shoes" may be easier said than done. Yet, oftentimes helping consumers experience issues can be the most eye-opening information of all. One food brand is doing just that – transforming grocery stores into food deserts.
As companies race to solve some of the most pressing social and environmental issues, sometimes collaboration, even among competitors, is key. We've seen unlikely partnerships evolve between brands like Target and Walmart or Pepsi and Coca-Cola in an effort to more quickly and efficiently address issues. Now, an influx of car companies are making their patents available to all, in the name of accelerating sustainable progress for the industry as a whole.
Even as consumer understanding of company CSR messages continues to grow, breaking through is harder than ever.
While the urgent support needed for many social and environmental issues is no laughing matter, sometimes a dose of humor is just what is needed to motivate people to support important causes. This is the lesson learned from the U.K.'s #1 television fundraising event, which over a span of thirty years has raised more than $1 billion in donations. For the first time ever, the event will be taking over American televisions screens for a major fundraising affair.
Emojis are all the rage in social media and texting. Now, you can download a custom emoji keyboard of your favorite fast food snack or even order a pizza just by tweeting a pizza emoji. Until recently, emojis have been relegated to funny text conversations and shorthand exchanges, but that all changed this week when the World Wide Fund for Nature (also known as the World Wildlife Fund) launched #EndangeredEmoji.
One-for-one has been a popular way for companies to easily tie social impact to purchase. Brands like Warby Parker, Soapbox Soaps and Out of Print have used the buy-one, give-one concept to drive consumers to action and show just how easy it can be to support a worthy cause. Now, TOMS, a pioneer and leader in the one-for-one movement, is changing the game yet again.
As rescue workers continue to survey the damage from the magnitude- 7.8 earthquake that struck Nepal on Saturday, one thing is clear: there is a desperate need for aid to help the region and its remote villages recover from the damage, and companies must be a part of the relief and recovery equation.
As companies innovate for a better future, many are discovering that to be truly sustainable, they must redefine how they do business and push the boundaries of what was ever thought possible. And that's exactly how a fast-fashion brand entered the textile-to-textile recycling space.