Parents, teachers and communities are going to great lengths to increase attendance and create a vibrant learning environment for kids heading back to the classroom, from a 4th-grade teacher's viral "welcome back" rap video, to an Arizona mayor going door-to-door to urge high school dropouts to re-enroll. And companies are joining in as well, lending their unique tools and assets to help kids grow and learn both in and outside of school.
In one day, the world takes more than one million selfies, the average Millennial spends one full hour of their week dedicated to taking selfies and a young adult will take more than 25,000 pictures of themselves in a lifetime. There's no doubt selfies have taken over the newsfeeds and lives of many young adults – but now, marketers are tapping this enthusiasm to educate, inspire and motivate young people on important issues.
As we move firmly into the digital age, one of the tenets of marketing has become "meet consumers where they are," whether that's a phone, tablet, computer or smartwatch. And as marketers in the cause space get increasingly savvy, we're seeing innovative ways to integrate a company's social impact messages into consumers' everyday experiences, including a smart appliance that triggers a donation, harnessing emojis for fundraising and a fitness tracker just for kids with a cause tie.
Colony Collapse Disorder, an issue we first reported on in 2008, has come to the forefront of the CSR conversation and continues to present a threat to our food system...
Achieving gender equality has been a hot topic of global conversation recently...
This Sunday, while 111.9 million viewers tuned in to watch the Broncos battle the Panthers on the field, cause marketing once again caught our attention between plays during the commercial breaks.
According to this year’s Cone Holiday Trend Tracker, most Americans (71 percent) are motivated to purchase cause-related gifts this season because they want to introduce a cause they care about to others.
I returned last week from the Institute for International Research “Future Trends” conference in Miami with a welcome message for this holiday season – the more you give, the more you get.
It will come as no surprise to corporate executives that “cause” has gone mainstream. We have seen evidence of this recently in our 2007 Cone Cause Evolution Survey, where a shocking 30 percent drop in “word of mouth communications about a product or company after hearing about a company's commitment to social issues” was reported.
I cannot tell you how many times I am asked for statistics to support the business case for cause and corporate responsibility, outside of our own.
Doesn’t a long-lasting, low-cost, anti-malarial bed net that can be manufactured AND sold in Africa seem like a good idea?
There is more proof that the hormone Oxytocin is an important factor in social behavior - and more specifically, giving.