A YEAR IN CSR: THE TOP 10 TRENDS OF 2014

A YEAR IN CSR: THE TOP 10 TRENDS OF 2014

2014 was a landmark year for CSR, with companies taking their efforts to new levels and consumers responding with enthusiasm and participation. In the past 365 days, we saw more than 2.4 million people willingly douse themselves in ice-cold water, a football stadium-sized clothing recycling effort and ugly vegetables take the main stage. As the year comes to a close, Cone Communications reflects on the top ten CSR trends of 2014.

Year of the Girl Continues: Lego Crowdsources for Girl Power

2014 was the year of the girl. The trend started with toy startup Goldie Blox's Super Bowl XLVIII ad that taught us that toys for girls don't have to be pretty or pink – they need to be smart and focused on skills needed for the future. The Always brand followed suit with its "Like a Girl" campaign, challenging why we perceive the phrase "like a girl" with a negative connotation. Lego is now joining the ranks of brands redefining gender roles with its launch of the #KeepBuilding campaign.

NOT THEIR PARENTS’ ACTIVISM: HOW MILLENNIALS ARE USING DIGITAL TO TAKE A STAND ON ISSUES

NOT THEIR PARENTS’ ACTIVISM: HOW MILLENNIALS ARE USING DIGITAL TO TAKE A STAND ON ISSUES

Millennials are the first generation of true digital natives. They were just babies during the advent of Apple’s first laptopand teens when the Nokia 3210 mobile phone launched and forever changed the telecommunications market.

Boeing and South African Airways’ New Biofuel Creates Triple Bottom Line

As companies search for sustainable solutions, sometimes the advantages extend far beyond just the environmental benefits. Boeing and South African Airways' newest innovation provides a multi-layered solution – combining health, economic development and sustainability gains.