As 2015 draws to a close, the growing and urgent rallying cry from people around the world to address critical global issues has reached a fever pitch. From star-studded events like the Global Citizen Festival (headlined by Beyoncé, Coldplay, Stephen Colbert and others to take a stance against poverty), to the hundreds of thousands of individuals who
The growing and urgent rallying cry from people around the world to address critical global issues reached a fever pitch in 2015. From star-studded events like the Global Citizen Festival (headlined by Beyoncé, Coldplay, Stephen Colbert and others to take a stance against poverty), to the hundreds of thousands of individuals who took to the streets just two weeks ago at 2,300 separate climate marches, there's no denying a heightened level of awareness, activism and enlightenment around the world's acute social and environmental issues.
Cause marketing during the holiday season is nothing new. Companies have long realized the power of appealing to consumers' hearts and wallets to break through the holiday clutter. Although this year is no different with dozens of campaigns in the marketplace, there is a new twist on conventional efforts. Companies and nonprofits are moving beyond the shopping transaction and engaging consumers to spread even more good cheer with digital activations.
Adele's not the only voice you'll hear from "the other side" if you listen closely this week.
That other sound you'll hear – if you'll just pause Hello for one moment – is the buzz of thousands gathering across the pond, in Paris, for the 21st Conference of the Parties (COP21). It's a buzz so electric, you can almost feel it.
In the wake of Black Friday, Small Business Saturday and Cyber Monday is #GivingTuesday. Harnessing the power of social media, #GivingTuesday is asking shoppers to observe the season of giving in a different way: by first donating then sharing their giving stories using the hashtag #GivingTuesday. Yet, when it comes to online giving, a sizeable gap still remains between what Americans say they will do and what they have actually done.
Men across America are chucking their razors during the month of November, but it's more than just a fashion statement, it's a declaration in support of men's health. Movember is now firmly established as a cause marketing effort with "oomph," and is turning heads as it targets one of the most overlooked segments of shoppers: Millennial men.
This year’s BSR conference, held last week in San Francisco, brought together global business, sustainability and civil society leaders to engage in building a resilient future...
With teens spending an average of nine hours a day interacting with media, especially social media, it's no surprise online bullying has become a rampant issue. In fact, more than 40 percent of teens have reported being bullied online and nine-in-10 who have witnessed online bullying have done nothing to stop it. Organizations are doing their part – harnessing hashtags and teen think tanks to brainstorm solutions and encourage youth to take a stand against online bullying. Cartoon Network's "Stop Bullying: Speak Up" campaign and Coca-Cola and DoSomething.Org's recent "Happiness Hackathon" are great examples. Now, a new PSA campaign just launched that make the issue emotionally compelling and easy for teens to take action against online bullying as it happens.
Black Friday has traditionally been one of the biggest shopping days of the year. Last year alone, 86.9 million people shopped, resulting in sales of $50.9 billion. But murmurings of "Black Friday fatigue" have surfaced recently, with some organizations taking a different approach to the day – the most memorable being Patagonia's bold move urging consumers, "Don't Buy This Jacket". Now another major brand is stepping forward, standing by its values and opting-out of the retail holiday altogether.
Wearables have been all the rage recently and many organizations have tapped into the technology, making it easier for consumers to link physical activity to a good cause.
Late last month the United Nations approved the Goals for Sustainable Development (SDGs), the most comprehensive and ambitious set of 17 goals to end poverty, fight inequality and injustice, and tackle climate change by 2030.
There's no denying that cause marketing has evolved from its inception over 30 years ago. Campaigns are flashier, consumers are more critical and the issues are more complex. And although some pundits may be issuing the cry to "kill cause marketing," it's hard to argue with the incredible impact a strong and compelling cause marketing campaign can make on the world around us. This year, one campaign celebrates 10 years of life-changing work through a simple call to action.
It's so rare today when a real person presents him or herself in an emotionally compelling way. We are experiencing it this very moment with the Pope's visit to the U.S.
As business leaders from across the globe convene in New York at Climate Week, the United Nations Sustainable Development Summit and Clinton Global Initiative to solve some of the world’s most pressing social and environmental issues, many look to the Millennial generation as the nation’s growing influencers and social champions. And although Millennials are universally more engaged in corporate social responsibility (CSR) efforts, that’s not nearly the end of the story.
Recently, many companies have opened their doors to competitors in an effort to solve some of the world's more pressing social and environmental issues...
As the demand for transparency in corporate responsibility efforts increases, the pressure is on for organizations to find inspiring ways to reach consumers. More and more, companies are taking to bold call-outs to raise awareness of sustainability issues...
As the California drought moves well into its fourth year, individuals, municipalities and companies alike are seeking innovative solutions to water protection.