A Year in CSR: The Top 10 Trends of 2016

A Year in CSR: The Top 10 Trends of 2016

In 2016, many organizations took the opportunity to redefine what "responsibility" looks like – beyond just material issues or products and services – to what a company's larger role in society could be. We saw moments in time grow into movements, employees roll up their sleeves on sustainability, and technology play a leading role in communicating to consumers.

COP22: Three Reasons for Optimism

COP22: Three Reasons for Optimism

I’ve just spent an amazing week at COP22 in Marrakech. What I found heartening in this year’s COP experience is the continued resilience of climate negotiators, especially those from developing and small island states as well as the ongoing tenacity of NGOs that work valiantly on mitigation and adaptation efforts around the world. Even more so, I was proud of the business engagement.

Debunking Cause: The Five Myths and Realities of Cause Marketing Today

Debunking Cause: The Five Myths and Realities of Cause Marketing Today

Most brands today have figured out that consumers are craving a deeper value proposition when deciding what products to buy. Millennials, especially, are redefining exactly what that means as they strive to be socially and environmentally responsible and balance what is important to them personally, and for the planet at large. So where does cause marketing fit into this equation, and how has it evolved as companies race toward purpose-oriented messages, campaigns and frameworks?

Companies Step in to Help Refugee Crisis

In the last 10 years, the number of forcibly displaced people in the world has increased by more than 30 percent -- from 21 million in 2005 to 65.3 million in 2015. In 2015 alone, an estimated 1.8 million individuals became refugees. As the crisis continues to expand, it's all hands on deck as government, coalitions and nonprofits work toward solutions. Recently, we've seen more companies step in to offer desperately needed products, aid and assistance. Here's a roundup of companies involved in the space

National Preparedness Month: How Companies are Getting Involved

Between Hurricane Hermine tearing up the East Coast earlier this month and the major flooding in Louisiana, disaster preparedness and response has been on the minds of many recently. And with months to go in hurricane season, companies and consumers alike must stay alert. To provide solutions in the moment of disaster and ensure individuals keep safety top of mind throughout the year, companies are launching National Preparedness Month campaigns.

Knorr Educates Consumers on “Saving Hidden Water” in Food

When people think about conserving water at home, they probably first think of turning off the faucet when brushing their teeth or perhaps taking a "navy shower" to reduce personal water usage, but it's not likely that what's for dinner would be top of mind. Yet, the impact of what is on our plates is dramatic. In fact, 92 percent of consumers' water footprint is a result of the water used to produce the food they eat.

7 Tips for Compelling Communications About Sustainable Agriculture

7 Tips for Compelling Communications About Sustainable Agriculture

In Louisiana, a farmer continues her father’s legacy of growing quality rice, making a living by producing a key ingredient for breakfast cereals enjoyed around the world. Meanwhile, in Sierra Leone, 5,000 smallholder farmers have been trained as beekeepers – which will help families pay school tuition for their children.