The Timberland Company Selects Cone for Strategic Corporate Social Responsibility Communications Work Following a Competitive Agency Review
BOSTON (January 3, 2008) – The Timberland Company has selected Cone as its strategic communications agency partner of record. Cone was chosen after a competitive review involving approximately a dozen firms.
Cone will develop a strategy and integrated communications plan for the brand both in the U.S. and international markets, utilizing a cross functional team drawn from the agency’s brand marketing and corporate responsibility disciplines.
“Key stakeholders now look for companies to address corporate responsibility issues and to be proactive and transparent in engaging in dialogue about them,” says Mike Lawrence, EVP of Cone. “This is especially true of environmental issues as concerns over climate change take hold among mainstream consumers. We look forward to working with an innovative brand such as Timberland to build upon its existing commitment and leadership.”
Timberland (NYSE: TBL) is a global leader in the design, engineering and marketing of premium-quality footwear, apparel and accessories for consumers who value the outdoors and their time in it. Timberland® products are sold worldwide through leading department and specialty stores as well as Timberland® retail stores. Timberland’s dedication to making quality products is matched by the company’s commitment to “doing well and doing good" – forging powerful partnerships among employees, consumers and service partners to transform the communities in which they live and work. To learn more about Timberland, please visit www.timberland.com.