Purpose is one of three critical dimensions of overall reputation, according to the 2018 Porter Novelli/Cone Purpose Premium Index: How Companies Can Unlock Reputational Gains by Leading with Purpose. The study, examining consumer perceptions of the top 200 companies in the U.S., also finds Purpose and Reputation are intrinsically linked.
Alison DaSilva, executive vice president, CSR and Purpose, Cone, a Porter Novelli company, will join corporate social responsibility (CSR) experts as a speaker at 3BL Forum on October 23-25. The annual event brings together a diverse group of business, policy and NGO leaders together to share insights, advance best practices and workshop forward-thinking solutions to the most pressing sustainability challenges of our time.
This week, Cone, a Porter Novelli company, was honored with inclusion in the Top 20 Campaigns of the Past 20 Years by PRWeek as part of its 20th Anniversary Issue. The issue, hitting newsstands on October 2, highlights PRWeek’s 20 years of production, as well as the campaigns that have made an impact in the world of public relations over the past two decades. Cone’s work on Go Red For Women with the American Heart Association (AHA) and Feeding Children Better with ConAgra was selected. Readers are encouraged to vote to select the top PR campaign, and can do so on PRWeek’s website up until noon ET today.
The majority of Americans (62%) say they believe climate change is a problem, according to the 2018 Cone/Porter Novelli Climate Change Snapshot. The research finds that although many Americans feel unempowered to address climate change, they are hopeful companies will take the lead.
Nearly eight-in-10 (79%) Americans say they are more loyal to Purpose-driven brands than traditional brands and nearly three-quarters (73%) are more willing to defend them, according to the 2018 Cone/Porter Novelli Purpose Study. The study, examining consumer expectations and behaviors towards companies that lead with Purpose, finds that Purpose-driven brands can build stronger emotional connections with consumers that go far beyond a transactional relationship.
For the seventh year in a row, Cone, a Porter Novelli public relations and marketing agency specializing in Purpose and corporate social responsibility (CSR), will join Sustainable Brands® 2018 (SB’18) as a sponsor. Cone will help lead and facilitate four dynamic sessions taking place over the four-day conference in Vancouver, June 4-7.
Cone, a Porter Novelli public relations and marketing agency specializing in Purpose and CSR, will join the International Crisis Management Conference (ICMC), as a sponsor of the two-day event in Boston April 24-25. The conference will cover the characteristics of a crisis, a framework to manage the life cycle of a crisis and provide training for preparedness professionals.
Whitney Dailey, Vice President of Marketing/Research & Insights at Cone, a Porter Novelli public relations and marketing agency specializing in Purpose and CSR, will join Jeff Senne, Corporate Responsibility Strategy and Implementation Leader at PwC, for a fireside chat at the 4th Annual Cause Marketing Summit on April 12. The one-day event is designed for socially responsible businesspersons and nonprofit professionals aiming to develop compelling communications campaigns and increase employee engagement and retention.
Cone, a Porter Novelli public relations and marketing agency specializing in Purpose and CSR, is pleased to announce it has once again been named to the PR News CSR A-List, which recognizes the top 10 CSR agencies in the country. Additionally, the agency took home awards for CSR Professional of the Year and Media Relations – CSR. The PR News CSR Awards celebrate the very best communicators, agencies and organizations working to make positive changes in the world.
Global public relations leader Porter Novelli (PN) announced the launch of its global Purpose Practice, specializing in purpose-driven brand strategy, corporate social responsibility (CSR), social marketing, social impact and brand communications. The launch follows Porter Novelli’s merger with Cone, a leading CSR firm, in February 2017.
Cone Communications, a public relations and marketing agency, and its client Timberland, were recognized as a winner at this year’s Holmes Report Global SABRE Awards. The Global SABRE Awards recognize the 40 best public relations programs of the past year, from around the globe, selected from the winners of the Holmes Report SABRE regional competitions.
Whitney Dailey, Director of Marketing/Research & Insights at Cone Communications, will join the 2017 B:CIVIC Summit as the keynote presenter on November 14. The event, hosted in metro Denver at the National Western Center, is designed to serve as a catalyst for building capacity in the community with social impact champions who know that for-profit business is a powerful force for social change.
Cone Communications, a public relations and marketing agency, is pleased to announce it has been named a Top Place to Work in PR by PR News for the third consecutive year. This award recognizes agencies and organizations that match their outstanding in-house and client PR work with exceptional efforts to support employees’ personal development and professional success.
Whitney Dailey, Director of Marketing/Research & Insights at Cone Communications will join corporate social responsibility (CSR) experts as a speaker at COMMIT!Forum on October 11-12. The two-day event will explore the role of the corporate social responsibility practitioner as companies make their voices heard.
Cone Communications executives will be joining public relations industry experts as speakers at this year’s PRSA International Conference taking place October 8-10. Cone will help facilitate conversations on the topics of corporate social responsibility (CSR), the role of data in measurement and analytics as well as career planning at the three-day conference in Boston.
Eighty-one percent of Gen Z believes they can have an impact on social and environmental issues by using social media, according to the 2017 Cone Gen Z CSR Study: How to Speak Z. The study, surveying Americans ages 13-19, examined this budding generation’s aptitude and attitudes toward company involvement in social and environmental issues – and just how they’re willing to stand up for causes they care about.
After more than a decade in Boston’s Back Bay, Cone Communications has moved its headquarters to the Seaport, the city’s official Innovation District. The new space works to enhance the collegial nature and entrepreneurial spirit of Cone’s Boston-based staff.
Cone Communications is honored to be the recipient of five Bell Ringer Awards at the 49th Annual Bell Ringer Awards Gala last week.
Cone Communications, a public relations and marketing agency, was named a winner at this year’s Holmes Report SABRE Awards. Cone was awarded top honors in the Community Relations category and also received recognition as a finalist in three other categories.