2006 Millennial Cause Study
The 2006 Cone Millennial Cause Study shows that 61% of Millennials, born between 1979 – 2001, feel personally responsible for making a difference in the world. This civic-minded generation, 78 million strong, not only believes it is their responsibility to make the world a better place, they (78%) believe companies have a responsibility to join them in this effort.
Key Findings Include:
83% of Americans will trust a company more if it is socially/environmentally responsible
74% are more likely to pay attention to a company’s message when they see that the company has a deep commitment to a cause
56% would refuse to work for an irresponsible corporation